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Lessons From Entrepreneurs: FeedbackFX

Mar 6th 2008
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FeedbackFX is a software application that allows you to add content review functionality to any application. In short, it allows product designers to have a digital white board to scribble comments, suggestions and annotations. I had an opportunity to talk with Tim Shih, Vice President Of Marketing at FeedbackFX’s parent company SharpStyle. Here is what he had to say about his project and digital entrepreneurship.

FeedbackFX

FeedbackFX is a software-as-a-service offering that adds content review functionality to any application. In other words, any software can be enhanced or built from scratch to allow its users to exchange comments and opinion on documents, images, videos, and many other types of files. To date, FeedbackFX has been integrated into online surveys, web-based digital approval systems, and is powering a professional content review community — ReviewBasics.com.

FeedbackFX is completely web-based and compatible with all major browsers and computer systems. There is no custom software to install, never anything to upgrade, and no security restrictions to stop FeedbackFX from running. All data is collected, stored, and managed centrally on our servers hosted in a US-based Tier-1data center.

FeedbackFX integrates with 3rd party software platforms (e.g. survey delivery, publishing workflow, project management, etc.) and allows users to collaborate and exchange opinion on any content stored within those systems. Revenues are generated by charging a transaction fee every time feedback is collected. Additional revenues are generated from premium subscription services (e.g. visual reporting, data analytics, decision support systems, and advanced integration)


Entrepreneurship

Being an Entrepreneur in Web 2.0 is exciting. It’s very hard, if not impossible, for one person to start a business in Web 2.0. You need a few people that compliment each other: technology, business, customer service, etc. The advice is to find people that complement your strengths and that you would enjoy working with. Relevant experience in starting a business, building a product, getting funding, definitely helps.

With FeedbackFX, we are looking to ease the process of collecting feedback. We take a familiar, paper-based content review process and bring it online. FeedbackFX let’s you exchange ideas and gather thoughts on creative, interactive, motion, and written content in a breeze!


Web 2.0 Roundup

I would like to thank Tim for taking the time out to speak with us.

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